Industry Spotlight: Alana Lopez

Some days especially when touring, it gets very difficult to get into a creative headspace. When it’s more difficult I just try my best to go out there and do something different. Being around people I like who play music that they love makes it so much easier for me to do my job. My biggest motivator is just being around people who are also doing what they love.

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The New Generation of Hopeless Records

Hopeless Records has always been on the frontlines of the pop punk scene — and by extension, alternative culture as a whole. But as the alternative scene shifts, the faces of those in it begin to look diverse, and the music they want to make changes, how can labels and their artists ensure that they’re representative of the scene they speak for?

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